Jeff Barker began his career in newspapers. In 2006, he left journalism to join the re-election campaign for California Gov. Arnold Schwarzenegger, eventually becoming head speechwriter. Today, Barker leads his own writing consultancy, penning speeches and op-eds for politicians and Fortune 500 executives.
“Most people will either remember a gaffe, or a funny joke, or they'll remember what you say in those last 30 seconds.”